You may or may not be familiar with the outdated approaches to assessing investment risk that has dominated the industry for decades.  The old way of assessing risk involves stereotyping investors with subjective semantics.

The words "moderately conservative investing" may mean something different to you than it does to us.  And a person's age doesn't always determine those factors anyway. 

In fact, a team of academics performed and assessed our methodology and found that 52% of 20-29-year-olds aren't aggressive, and 53% of 70-79-year-olds aren't conservative!

Claims are cited from white papers and research provided by Riskalyze. These sources: "The Math Behind Riskalyze" and "Age, Markets, and Personality:  What Really Influences the Risk Number®" can be downloaded from Strong Valley and/or directly from the Riskalyze platform.

Strong Valley uses an approach that utilizes something called the "Risk Number." It's a quantitative way to pinpoint how much risk you want, how much risk you currently have in your portfolio, and how much risk you need to take to reach your goals.

It's a number from 1 to 99: 

• 1 is like having cash under your mattress.
• 99 is like having all of your retirement assets in a single volatile stock.